Target Market Analysis

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 I conducted an in-depth marketing research project on two competitors in the dessert industry.  I researched two major companies in the cupcake industry to determine areas of strength and growth. Over the time period of this project I have improved my researching, people, written, and critical thinking skills. 

How I Have Grown

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This project has helped me grow in my time management skills and leadership skills. This project was conducted over a 4 month period and has enhanced my researching skills, and people skills. If I could re-do this project I would change how I approached customers. I would approach customers with more confidence and a better understanding of the industry. 


Marketing Research Report

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Over a 5 month period I found a client and created a marketing research report for a business in the dessert industry. I conducted research through websites, articles, customer, and professional interviews to gain credibility and knowledge on the ice cream industry. This research was conducted to prepare a survey that was distributed at the client's place of business. Once this survey was distributed and collected data was run to determine the potential marketing strategies for this business. 

How I have Grown

This report has helped me develop stronger people skills because I interacted with customers, employees, and the client daily for a semester. I have developed stronger time management skills and researching skills as a result of this project. This report has made me a stronger researcher and person. I have learned more about myself and how to commit to serving others as a marketing consultant. You can read my entire relfection on how this report impacted me by clicking on the buttom below. 


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One- Year Non- Profit Marketing Plan

Created a one year non-profit marketing plan for The Family Support Network. A 501c3 non-profit in Fullerton, California. There mission is , "Family Support Network (FSN) provides services and resources that help children with special needs reach their full potential." I volunteered every Friday and became apart of the organization to ensure that this report was customized to the Family Support Network. Then presented a 130 page one-year marketing plan to my client.

 

How I have Grown

Throughout this experience working with the Family Support Network I have learned how to listen before beginning to write a report. I wanted to become a part of this organization and understand how to make a plan customized for this cause. I have learned how to step into the shoes of a stakeholder and how to make the Family Support Network stronger. 

I have also grown in my skills of: 
- Conducting in-depth interviews
- Improved data analysis skills
- Grew in Adobe Illustrator
- Expert in Canva

Helped the Family Support Network partner with Cafe Rio in Fullerton California. This raised awareness within the community and also helped raise funds for special needs families in Orange County.  

Helped the Family Support Network partner with Cafe Rio in Fullerton California. This raised awareness within the community and also helped raise funds for special needs families in Orange County.