Target Market Analysis
I conducted an in-depth marketing research project on two competitors in the dessert industry. I researched two major companies in the cupcake industry to determine areas of strength and growth. Over the time period of this project I have improved my researching, people, written, and critical thinking skills.
How I Have Grown
This project has helped me grow in my time management skills and leadership skills. This project was conducted over a 4 month period and has enhanced my researching skills, and people skills. If I could re-do this project I would change how I approached customers. I would approach customers with more confidence and a better understanding of the industry.
Marketing Research Report
Over a 5 month period I found a client and created a marketing research report for a business in the dessert industry. I conducted research through websites, articles, customer, and professional interviews to gain credibility and knowledge on the ice cream industry. This research was conducted to prepare a survey that was distributed at the client's place of business. Once this survey was distributed and collected data was run to determine the potential marketing strategies for this business.
How I have Grown
This report has helped me develop stronger people skills because I interacted with customers, employees, and the client daily for a semester. I have developed stronger time management skills and researching skills as a result of this project. This report has made me a stronger researcher and person. I have learned more about myself and how to commit to serving others as a marketing consultant. You can read my entire relfection on how this report impacted me by clicking on the buttom below.
One- Year Non- Profit Marketing Plan
Created a one year non-profit marketing plan for The Family Support Network. A 501c3 non-profit in Fullerton, California. There mission is , "Family Support Network (FSN) provides services and resources that help children with special needs reach their full potential." I volunteered every Friday and became apart of the organization to ensure that this report was customized to the Family Support Network. Then presented a 130 page one-year marketing plan to my client.
How I have Grown
Throughout this experience working with the Family Support Network I have learned how to listen before beginning to write a report. I wanted to become a part of this organization and understand how to make a plan customized for this cause. I have learned how to step into the shoes of a stakeholder and how to make the Family Support Network stronger.
I have also grown in my skills of:
- Conducting in-depth interviews
- Improved data analysis skills
- Grew in Adobe Illustrator
- Expert in Canva